Nike realised that [url=http://www.nike2017max.co.uk/]nike 2017 air max[/url] they had to go where their target market was going and talk to them on their level - basic marketing principles but it lead to a completely new brand personality for Nike. Their international Facebook page now has 8, 938, 010 likes. Their Nike Footballs Facebook page boasts a staggering 11, 807, 328 likes. The Nike Facebook app has 360, 000 monthly users - that's 360, 000 people updating Nike's market research every single month and that's not even the entire picture. Their Nike Chance Facebook app has 250, 000 monthly users and their Nike Free Run iD has 80, 000 monthly users. A very impressive transition into the digital world and it shows that Nike really understand how the social networking world operates.
On Twitter, they have a [url=http://www.nike2017max.co.uk/]nike air max 2017 sale[/url] slightly disappointing 377, 367 followers. Then again, the tweets results page is constantly flooded with mentions. In 2010, Nike really put their stamp on the social-media map when they hosted their 'Write the Future campaign'. Operating from their Nike Football Facebook page, the campaign revolved around hearing what their fans had to say about their favourite football players. A tab on the page let users choose from a selection of internationally-recognised footballs players and write a 43-character tag-line. The most popular or catchy tag-lines were screened at a pre-determined time on the Life Centre, using an LED screen the approximate size of half a football field. [url=http://www.nike2017max.co.uk/nike-air-max-2017-womens]nike air max 2017 women[/url]Tag-lines could also be entered through Twitter, using the #NIKEFUTURE hashtag.
The campaign not only let Nike know who their fans' favourite football players were but also used the idea of recognition as a reward instead of tangible give-aways, which probably worked better than any Nike package could have. Not only did the campaign receive international acclaim for being innovative, edgy and modern but it also ensured Nike's place as a big brand name in the South African market - a market that is too often neglected. Write The Future showed the world that Nike was in-tune with the new digital age that has lead many other international brands to miss out on the younger market.
Nike has now drastically reduced the portion of their marketing budget spent on traditional, off-line advertising. However, this doesn't mean that they've reduced their marketing budget in general. Rather, Nike has poured their funding into marketing that works now instead of marketing that worked before. They spent a record-breaking $2. 4 billion dollars on marketing in 2011, the majority of it for their online interaction. Adverts for Nike now flight first on their Facebook stage, as opposed to the traditional way of putting them on TV and later making the advert available online. It's an approach that other companies are often far too scared to try - but it's working[url=http://www.nike2017max.co.uk/nike-air-max-thea-mens]nike air max thea sale[/url].